"The growth we experienced in 2009 is unprecedented," stated Paul Rappoport, COO for LEVEL. "Especially considering the challenging economy, this validates our ability to remain relevant and create differentiating digital campaigns that span a wide range of our clients' industries." The agency's success was a direct outcome of their ability to architect stronger connections between a brand and its audience. Leveraging their expertise in providing global brands with innovative marketing campaigns delivered by proven technology platforms, LEVEL continued to positively influence the way that consumers interact with their favorite brands.
"Humbly recognizing our performance last year, our executive management team developed a strong plan for 2010 and will approach this year with the same amount of diligence," stated Tom Adamski, President | CEO for LEVEL. "We will focus on generating brand awareness for our clients across connected devices while continually expanding our product design and mobile application practices." About LEVEL Studios LEVEL Studios is an independent digital agency that amplifies global brands by innovating across desktop, web and mobile environments. Founded in 1995, the agency now operates three California studios specializing in user experience, digital media and application development.
"Humbly recognizing our performance last year, our executive management team developed a strong plan for 2010 and will approach this year with the same amount of diligence," stated Tom Adamski, President | CEO for LEVEL. "We will focus on generating brand awareness for our clients across connected devices while continually expanding our product design and mobile application practices." About LEVEL Studios LEVEL Studios is an independent digital agency that amplifies global brands by innovating across desktop, web and mobile environments. Founded in 1995, the agency now operates three California studios specializing in user experience, digital media and application development.
I wonder whether they are about to go the same direction as Crocs because their bottles won't need to be replaced. What we learned in class is that Croc profits died due to decreasing demand as a result of the saturated market while the producers simultaneously geared up for increased sales. How similar is Sigg to Croc? Will they necessarily go the same direction? I think that the per person demand for the bottles is about as finite as for the shoes because they last forever and are not the sort of object that people usually collect more than one, maybe two of. But I think that maybe Sigg will continue to grow when Croc died because there are more people to convince they should buy reusable water bottles with the expanding environmentally based economy, as compared to people who could be convinced to buy somewhat endearingly ugly juvenile plastic shoes. Sigg should be careful to not overestimate their popularity, to learn from the Croc example, but I think they might continue to see increasing profits if they keep on creating new bottle designs and using marketing to reach more people.
Thoughts on the fate of Sigg? Anyone have one of their water bottles?
I've never heard of Sigg, though I have heard of Nalgene. The company may go the way of crocs--too much supply, and a fall in demand once most people have water bottles. However, from the piece of article that you posted, it sounds like they're playing it safe, still doing everything they can to get people interested in their product instead of just riding the popularity wave. I also think that their product is a little more secure than the crocs were; water bottles are important, especially in a time where, as mentioned, there is a push towards better environmental practices and using permanent water bottles instead of throwaway ones. Continuing to change their product to suit the needs of the consumers will definetely help keep people interested in it.
ReplyDeleteI agree with the above post. There company isn't using the popularity wave to rely on their product succeeding but rather changing ideas to best suit their costumers. The Crocs went south because there shoes were only one type until now where they changed designs and also people can't wear those to work or take them anywhere people just use them in their yard or the beach. These water bottles people could purchase several for themselves each for different places like work or the gym. This allows Sigg to be able to make money as more poeple purchase these and they will keep being succesful, they might reach some decline though in a couple years.
ReplyDeleteI wonder where environmental ethics plays into all of this. It's my understanding that Sigg Bottles, Nalgenes, and Crocs all benefit from the eco-friendly vibe their products subscribe to. Part of that eco-friendliness is the long-term use factor of their products. I think that with the creation of many new green products that encourage long-term use and discourage disposability, companies will have to come a new business model. They will have to find new ways to keep the customer buying related products, possibly ones that encourage the longevity of the product, or sister products that enhance the use of the original (think Croc Care Kits or specialty designed Sigg carabiners that match the graphics on your bottle). If these companies really want to make the commitment to the environment that the attitude of their products conveys, they need to start getting creative.
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What is the future of Siggs? I think that eco-friendly is becoming a popular trend for marketers. "Go green" is a fade that is associated with someone who is environmentally conscious. Whether or not you really care about the environment,many want to give off the impression that they do. I think that people will buy a new water bottle do to the style and color but there needs to be a fresh wave of creativity in order for the company to stay in business. People like to be trend setters and want the new hot product on the market even if they have an older version of it already. If there is an even slight difference or improvement people will buy it because they want to have the latest thing. I think that Siggs and other durable product companies have to stay innovative in their product and creative in their advertisement if they want to last.
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I agree that this is a similar company to the crocs in the fact that they were extremely popular in their beginning stages. I would have to also agree that they are different, because Sigg is indeed doing a lot more to keep their customers interested. Although crocs did try creating new designs and ideas to lure more customers, people were just not into that idea. Sigg on the other hand provides the fact that it can be used as a necessity and water bottles are a lot more needed.
ReplyDeleteI could definitely see this going the same way as crocs. I personally do not have a Sigg bottle, but I do have a Nalgene. I've had it for about six years now, and have absolutely no intention to replace it anytime soon. Unless companies like Nalgene and Sigg can keep coming up with new products, I could see them going the same way as Crocs. A,E
ReplyDeleteAlice brings up a good point. Simply having a functional product is not enough. For example, with a large company like Apple, they have function among other important qualities. Apple, as a single unit, is intelligent enough to release new products with significant improvements. This always encourages more followers. It also encourages old followers to keep faithful. If Crocs had come up with a way to do that, perhaps they would be more popular/powerful.
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