Doing The Math On Coupons

According to an article at yahoo.finance.com, an hour spent cutting and clipping coupons can yield about 100 dollars in savings. Coupons are making a come back, thanks to the recession. The article goes on to say that in America last year, 3.3 billion coupons were redeemed last year. This was a 27 percent increase from 2008, and the first increase from year to year in 17 years. The article also explains how coupons went out of style, seen here:

"At first blush you can see why coupons fell out of fashion for so long -- and why so many consumers still ignore them.

You have to make time to visit a coupon Web site or collect the flyers from your mailbox, the supermarket or newspaper inserts. You need to sort through to find the ones you want, cut them out, stick them in your purse or wallet -- and remember to use them when you are at the cash register and you are trying to remember whether you bought everything on your shopping list and where you parked the car.

Average saving per coupon: Just $1.44, according to the Inmar report.

But let's treat this low finance topic for a moment the way we treat high finance. Let's subject it to the same math.

How long does it actually take to clip and use a coupon? Certainly the more you use, the less overall time you will spend per coupon, because so many of the costs -- getting flyers, sorting coupons and so on -- are generalized. Let's assume you spend a minute per coupon.

Saving $1.44 for a minute's effort is the equivalent of saving $14.40 for 10 minutes'.

Hourly rate: $86.40.

Maybe this would be as good a time as any to point out that the typical American working stiff -- those lucky enough to have jobs right now -- climbs out of bed each morning, goes through the miseries of commuting and endures the daily grind at the workplace for about $20 an hour.

Furthermore, money saved comes with an additional benefit. Unlike the money you earn at work, it is tax free. No payroll taxes. No federal or state income tax.

If your marginal tax rate were, say, 20 percent, you would have to earn $108 before tax to take home $86.40. If your marginal tax rate were 30 percent, you'd have to earn $123.

Very few of us ever do this kind of math, because we tend to treat low finance differently from high finance, and small sums differently from big ones. No wonder, even today, 99 percent of coupons are thrown away unused.

Yet finance isn't a separate topic from the rest of our personal lives. For all of us, our scarcest resource is time. Putting the right value on it, and putting it to the most productive use, is a financial challenge, as well as a personal one."

So my question to you is, would you or do you clip coupons? Do you think it is worth your time to use them? Also, is it a good idea for more Americans to use them?