The usage of coupons took a major increase in 2009, the highest it's been since 1992.
Matthew Tilley, Inmar’s director for marketing, said companies last year pumped out an unprecedented number of coupons, hoping to prevent financially struggling consumers from drifting to private-label brands.
“In a down economy,” Mr. Tilley said, “coupons might make the difference between turning your loyal consumer over to a private-label brand, and keeping them in the fold. In essence, you’ve lowered your price for them in a short period when they needed the help.
It is obvious that people are becoming more thrifty during this tough economy. I think especially for young people the thought of cutting coupons out of a sales paper was not thought of before the recession began. Now it has become quite the trend. Having grew up in a household where being cheap was the norm it is quite comforting to know that people in my generation see the good side in buying cheap, taking advantage of disscounts, clearance racks and generic brands!
www.nytimes.com/2010/02/08/business/08drill.html?ref=economy
Subscribe to:
Post Comments (Atom)
it's interesting that you brought up the point of generations.
ReplyDeleteI know my parents are always stopping us before any of us kids go out shopping. We are then interrogated about every item on our list, but by the end of it, my dad shuffles through his piles of coupons and we save several dollars on every trip. Money that we wouldn't have even thought of saving
E
I think coupons are really nice when u need to save a couple bucks on some food. I know food frienzy on the internet from campus foods for college students helps save kids money when they want to order food as you can receive up to 10 dollars off food purchases in a weekend.
ReplyDeleteCoupons are a great thing and I know first hand how much one can save on groceries by having a few extra coupons. If I remember correctly, I saw a special on it last year or so on 20/20 where they showed a family who religiously used coupons every time they bought groceries. They spent about 20 bucks for groceries (for a family of 4 or 5 if I remember correctly) for a list that normally would cost about $100 or so. If you look hard enough, you can find coupons for almost anything.
ReplyDeleteCoupons can stimulate economy and encourage people to consume more, especially during a recession. Who doesn't like saving money?
ReplyDelete